Because Deloitte’s 15,000 consultants were feeling overwhelmed by their volume of email and yet underinformed on EMEA and APAC firm activities, Deloitte Consulting global senior leaders sought to communicate better. A healthy dose of empathy, plus targeted user research, led to several surprising choices, including the most minimal of intranet home pages, and a firmwide print magazine, mailed to homes for sharing with family or stowing in a carry-on.

If you’ve ever heard a UX writer or content designer say, “No more Lorem ipsum,” then you know the challenges of designing with words. Written content is at the heart of communicating in an app or online, and "the writer" needs to be involved from the very beginning, both to advocate for the user and to facilitate stakeholder communication. When the opportunity arose at Indeed Hire, codesigning led to better product and service design outcomes.

Forbes Advisor, described by one editor as “a pretty scrappy startup in a very fancy garage,” had no UX function in 2020, even as the building out of the initial site content was in full swing. In the absence of such support, I worked with product, SEO, and ops teams as an advocate for the user, and I created FA's first style guide, addressing everything from freelance writer work processes, to voice and tone, to whether or not the em dash is squeezed (it is).

One of the benefits of a longer career is the ability for me to have gained—and to continue to synthesize—diverse experience and perspectives. Whether the industry is tech, financial services, or health care, I incorporate everything I’ve learned in my approach to “connecting the dots.” And whether in traditional, hybrid, or agile environments, my content strategy work is informed by the sheer variety of challenges I’ve met across a multisector career.

The above sketches provide an introduction to my work and thinking. Portfolio access requires a password.